|Descendants of John Storey Vaux of Sunderland (I use Family Historian)|
If you look at this old post about a Vaux family gravestone in Bishopwearmouth Cemetery you will see an even earlier version of this tree section which includes a previous generation of the Vaux family. There are quite a lot of Vaux's for me to research. But today's connection combines two of my favourite things - WW1 and beer!
|Maxim Beer Label (from Zythum - An Ale Anthology)|
|Double Maxim Beer label (from Sunderland CAMRA's site)|
|Captain E Vaux South Africa Medal and Clasps (from Ancestry)|
He had commanded Maxim guns in the 5th Imperial Yeomanry during operations in the Transvaal, Orange River Colony and Cape Colony. He was awarded the Queen's South Africa Medal in 1901 with clasps commemorating these campaigns, see snip above from UK Campaign Medals on Ancestry. He was appointed a Companion of the Distinguished Service Order (DSO) in November 1901 (from Wikipedia).
The websites I have looked at today offer slightly different stories about the origin of the 'Double' which now forms an integral part of the name. The Maxim Brewery site suggests that the beer was originally quite strong, but the strength was reduced because landlords complained their customers were falling asleep. Both this site and Zythum - An Ale Anthology do agree that the strength of the beer was doubled in 1938 and at this point the name was changed to reflect this. I wonder if the strength was originally reduced during WW1 when legislation was brought in to reduced the detrimental affect of alcohol consumption on the war effort?
|Major Ernest Vaux on a cigarette card dating from the Boer War |
(saved in 2012 from a now closed website)
|Lt-Col Ernest Vaux (from a Sunderland newspaper website)|
When the Great War began in 1914 Ernest Vaux, being an experienced old soldier, stepped forward immediately. He had commanded the 7th Battalion of the Durham Light Infantry since 1911. He reached France in 19 April 1915 where he was mentioned in dispatches many times. Lieutenant Colonel Vaux was invalided home in April 1918 suffering from dysentery. He died in 1925 aged 60. You can find his page on Lives of the First World War here.
A few months ago I regaled some the OH's CAMRA colleagues with this story during a beer tasting in Maison Du Biere at Elsecar Heritage Centre after spotting a bottle of Double Maxim for sale. I've been meaning to write it down ever since.
Thanks for reading.